And why is this important for making money ? Well when everything works out just right the search engines read your pages , picks up on the keywords that are on your site and decides where your site should be listed in the SERPs for a particular search someone does.
In order for you to make any money doing this "without costing a buttload for keyword advertising" you need to rank high in the search engines for something that people actually want when they do a search.This way you can get your site seen on the first page for a search result and get some traffic to your site.It all makes perfect sense when you think about it ,it's just like in the real world.Content is your product , your website is your store,The guy that built his store first had the option of the best location. Now you come along with a store selling the same product but you have to be on one of the side roads leading away from the mall. If you want people to come to your store you have to try a little harder than he does. Better product,cheaper price , better customer relations,more advertising, what ever it takes to get some of his business, If everything goes good and you work really hard at it you'll own his store, and he'll be down the street from the mall struggling to get business. That's how you make money in the real world too, right?
Now here's where even the "big dogs" seem to have a little conflict,which is, by the way great for us newbies because we get to hear all of the arguments from both sides of the fence.
SEO consists of on page and off page optimization
On page optimizing (your product)means you want to make sure you use a relevant title for your blog
Use keywords in your posts titles and use keywords in your content.
Off page optimizing(your advertising) involves getting links from other sites.
The best links come from relevant sites with a good PR and are content links using keywords you are targeting. (This might be a problem)
What I gather from all of this is :
In order for you to make any money doing this "without costing a buttload for keyword advertising" you need to rank high in the search engines for something that people actually want when they do a search.This way you can get your site seen on the first page for a search result and get some traffic to your site.It all makes perfect sense when you think about it ,it's just like in the real world.Content is your product , your website is your store,The guy that built his store first had the option of the best location. Now you come along with a store selling the same product but you have to be on one of the side roads leading away from the mall. If you want people to come to your store you have to try a little harder than he does. Better product,cheaper price , better customer relations,more advertising, what ever it takes to get some of his business, If everything goes good and you work really hard at it you'll own his store, and he'll be down the street from the mall struggling to get business. That's how you make money in the real world too, right?
Now here's where even the "big dogs" seem to have a little conflict,which is, by the way great for us newbies because we get to hear all of the arguments from both sides of the fence.
SEO consists of on page and off page optimization
On page optimizing (your product)means you want to make sure you use a relevant title for your blog
Use keywords in your posts titles and use keywords in your content.
Off page optimizing(your advertising) involves getting links from other sites.
The best links come from relevant sites with a good PR and are content links using keywords you are targeting. (This might be a problem)
What I gather from all of this is :
- Since you need a blog to get started anyhow, first start with the on page optimization.
- Write a few posts with information you have gathered from reading other peoples blogs
- Get out there and try to come up with some good links to your site.
Trust me there is a lot of information on SEO out there and I will be back to write on this as I move along ,,Right now I have to try to figure out what keywords to target ,since all the "Big Dogs" have pretty much sewed the make money online niche up.
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